Today's the Day!

We've been busy putting things together for you and are finally ready to shop!!

 We're expecting a ton of things to arrive in the next couple of weeks, so please check back often.  But in the meantime, we have a huge assortment of Alternative Apparel, to help us all weather this fog...raw and selvedge Japanese denim by Naked and Famous for the dudes (in love with the Wierd Guy fit right now)...and the prettiest things for under your chunky knit sweater by Free People...

Also, check out these awesome pics and mentions so far in some of our favorite reads:

Daily CandyUrbanDaddyJuli BThrillist, 7x7, SF ExaminerRichmondSFblog...

Thank you so so much!!!